Oct 08 2008
Storm Brewing, More Mobile Email Ahead
The big news of the day comes as no big surprise to tech-geeks, but is significant nonetheless: RIM, the maker of the Blackberry, is one month away from releasing “Storm,” its first-ever touch screen phone.
What does this mean for email marketers? For starters, it means that HTML emails with images will soon render properly on more than just the iPhone. This is great news as it will allow even more customers (i.e. business folks who are loyal to the Blackberry) to stay connected with their favorite brands on the go. It also will open up the market for RIM to go after home users rather than just corporate email junkies and power brokers.
Mobile email has already proven to be a great thing for marketers, but even more so for consumers. if you’ve ever needed that flight confirmation number at the airport, forgotten to clip an in-store coupon, or wanted a real-time direct deposit posting confirmation of your bank account, then you can see the value of email on the go.
No word yet on the exact plans and pricing, but the best news of all is that the phone looks ready to be taken around the world where it can function on a variety of well-covered cellular networks.
