Nov 05 2008
Blind Item: Who is Turning Over a New Leaf?
Every so often we stumble across a promotional email that challenges the way we think about a brand. Can you guess who recently sent an email campaign featuring this image?
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And the answer is…
Macy’s!
Today’s brands are becoming more aware of their impact on the environment, as well as customers’ perception of their products based on how “green” they are. Macy’s launched this email campaign to encourage customers to sign up for electronic statements to help the environment and reduce costs associated with paper statements. The company created an new secondary logo for cardholders to shift perceptions of the brand. What do you think? Do you find it effective?
Macy
