Dec 04 2008
What’s In A Name? Cyber Monday Says It All
Now that the dust has settled from Cyber Monday, lets take a look at the facts. Our clients’ sent 50% more messages on Cyber Monday compared to last year, and 20 times what we sent on the same day in 2004.
That’s some pretty staggering growth right there.
But what seems equally interesting to me is the widespread adoption of the term “Cyber Monday.” From my days of working in architecture I learned that if you say something repeatedly over a long period of time, you can in fact create a sort of reality for it. This is how New Yorkers came to pay millions of dollars for apartments in “SpaHa” (Spanish Harlem), “NoLIta” (North of Little Italy), and “FiDi” (Financial District), thanks in large part to the clever acronyms created and repeated endlessly by real estate brokers. Stephen Colbert calls this phenomenon of creating a reality for something truthiness.
This year, the truthiness of Cyber Monday became legit: many marketers even touted their sales by name.
Let’s take a look at a few of these brazen marketers and pay homage to what looks like an emerging trend in holiday email campaigns:
[...] this year. This development comes on the heels of last year’s holiday season in which we witnessed firsthand the increasing usage of the actual term “Cyber Monday” in email c…. Furthermore, we expect to see these terms being used earlier, more prevalently and together in the [...]