Dec 18 2008
Today’s Teen Population
To this day, a great deal of teenage culture remains unchanged. For example, teenagers still face the same growing pains and social acceptance issues; and they still spend their money on clothes, video games and music. But, the evolution of the world around them has also caused a number of significant shifts in behavior that marketers should be aware of. Today’s teen population has access to so much more technology and information than it did 10 years ago, leading to the following trends and inclinations:
Teens go online to communicate – of online activities done in the last 7 days, communications, like IM and email, top the list, and are followed by playing/downloading games and music.
More teens now have cell phones – the cell phone industry has seen rapid growth, with cell phone usage among teens going from one-third ownership in 2003 to two thirds ownership in 2007.Teens use more features on their cell phones – especially the camera, games, internet access and texting. Females and older teen users are the dominant users of camera features.
Today’s teens are motivated – over 80% of teens agree that going to college is important to them. They also site careers and having their own family as important, followed closely by good relationships with family and friends.
Source: Experian Consumer Research, Teens Fall 2007 Full Year Study
