Jan 21 2009
Inaugural Email Trends
Can Michelle Obama single-handedly save the fashion industry? Some have suggested, rather dramatically, that the fate of all fabric hangs on the new first lady’s shoulders. All of the coverage surrounding political fashion this year seems a little overkill, if you ask me.
But taking a look at my email inbox today, I realize there might be a bit more weight behind this theory than I originally thought.
Spiegel went all-in on the presidential festivities, offering to “Get Michelle’s First-Lady Look For Less” in their subject line, followed by images of Mrs. Obama alongside similar outfits by Spiegel. Meanwhile, the folks at InStyle also got into the mix, dedicating their Look Of The Day to the First Lady and her multiple outfits.
I can’t figure out if hitching your business wagon to a political figure is a smart business move, but surely time will tell. It’s definitely an email trend worth keeping an eye on in the next year or so.
