Blind Item: What brand is going patriotic? | Email Responsibly

Jan 22 2009

Blind Item: What brand is going patriotic?

Published by Natalia Rybicka at 10:41 am under Blind Item

Can you guess which brand veered from their usual imaging and sent this patriotic email image to promote a sale?

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And the answer is…

Sephora!

Sephora strayed from their usual imaging and color palette in order to break through the clutter and grab readers’ attention during the month leading up to the presidential inauguration. The company used catch phrases such as “pledge allegiance to perfect skin” and “life, liberty, and the pursuit of value” in their communications to drum up excitement for the brand. Have you seen any other examples of inauguration fever being reflected in marketing?

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Tags: Blind Item, creative

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