Mar 16 2009
Blind Item: Who changed their newsletter header?
Can you guess which brand added this sophisticated imagery to their email newsletter header to provide a fresh brand experience? Please vote below and click Read More to find out the answer.
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And the answer is…
Kodak !
I’ve been a Kodak subscriber for many years and I am used to seeing big, bright, yellow and red imagery throughout their emails that features sales on mugs and mouse pads with your loved ones’ photos on them. This email really took me by surprise as it was geared toward more sophisticated photography enthusiasts and offered tips on improving your black and white picture techniques. Kodak provides relevant content in this newsletter, making it stand out in the pack. It’s not just about pushing out sale coupons anymore, but educating your customers and building brand loyalty. Great job Kodak! I will definitely be more likely to click through on their emails from now on.
The question is…will they keep with this header or was it just a test?
Well the header was certainly connected to the content of this issue of the newsletter. I hope Kodak sticks to the learning angle in their features, and therefore more artistic photo images. Past issues of this newsletter included spotlights such as photographing parties with links to their ecommerce site. This newsletter links to a “tips & projects center” page which offers tutorials on lighting, composition, etc.
The header certainly portrays the right brand image for Kodak, but don’t you feel the newsletter is a bit long?
I don’t see myself reading more than maybe ‘Insider Training’ and taking a quick glance at the Kodak Moment of the Year.
Maybe it’s me: I tend to be a fan of short and sweet, make them click through for more.