The American Moviegoer, defined by Experian Simmons as someone who tends to watch a movie after opening weekend and within the first two weeks of its release, posesses a number of defining characteristics and behavioral tendencies worth noting. In this entry of Know Your Personas, EmailResponsibly.com takes a closer look at this group by reporting a combination of data from Experian Simmons and Pricegrabber.com. 

• The number one online activity of moviegoers during the last 30 days is looking up movie information such as reviews and showtimes, followed by instant messaging, blogs/blogging, bulletin/message boards and downloading music.
• Blockbuster is the number one place for both purchases and rentals. Next in line for purchases is Target, and for rentals, it’s Hollywood Video.
• Americans with higher incomes usually don’t attend opening weekend.
• The movie genre preferences of Americans are generally similar regardless of how they catch a movie- in theater, purchased on DVD or rented on DVD.

Source: Experian Simmons National Consumer Study/National Hispanic Consumer Study, Fall 2008 Full Year 

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