May 06 2009
Blind Item: How many marketers utilize preference centers?
In the new 2009 Digital marketer: Benchmark and trend report, Experian CheetahMail explores trends and tactics utilized by the industry’s largest emailers. The data collected in this report comes from a client survey taken in April 2008. Be sure to have a look at the report to see what’s happening in the world of email and beyond.
Let’s see if you can guess the result of one of the questions asked in the survey regarding email marketing.
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And the answer is…
44.7%!
Nearly half of the email marketers surveyed do not capture subsribers’ preferences during the registration process. This is a clear sign that some marketers are still not leveraging the channel’s rapid technological advancements to their full potential. The good news is that 52.6% of email marketers would like to improve customer profiling and analytics this year, more than any other category. There are good reasons to do so, as was recently proven by outdoor specialty retailer, Eastern Mountain Sports. The company experienced a $13,711 increase in revenue directly attributable to their preference launch within 30 days of deployment. In addition, almost ten thousand unique subscribers updated their email profiles within the same time period. To read more about the implementation and results of this program, click here. And for more trends and tips covering the digital media landscape, download our newly released 2009 Digital marketer: Benchmark and trend report.
