While a lot of the industry talk today revolves around the latest technologies and newest communications tools, I thought I’d offer a personal anecdote about using relatively low-tech means to drive customer data acquisition.

Take a look at the attached photograph I recently snapped on my Blackberry from a Robeks smoothie shop. That’s a store-owned laptop computer sitting by the cash register, inviting customers to fill out the email registration page on their website. It’s an idea so simple that it comes off as clever — just an open laptop with a browser opened to their email registration form. The top of the form had a rotating banner offering special coupons via email, which demonstrated the value of signing up.

I took a moment to fill out my information on the laptop, received my smoothie and left the shop. The next day I received my welcome email and appeared to be entrenched in the customer lifecycle. To be honest, Robeks could use a little help on the follow up communications, but the acquisition effort was simply perfect. The rotating screen and form gave me — and others — something to look at and do as we waited to place and receive our smoothie orders.

To make it even better, Robeks simultaneously offered a mobile program where I could send a text to receive coupons on my phone. I love the idea, particularly during the holidays, of providing an incentivized mobile or email sign-up opportunity while customers wait in checkout lines. It’s just a great way to make a customer feel wanted and appreciated, and it certainly gives you something to do while waiting to get to the register.

Tags: acquisition, data capture, email acquisition, email capture, email POS acquisition, email register acquisition, POS, registration pages, robeks

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