Jul 16 2009
The Summer Activities of Today’s Consumer
The summer’s consistently warm temperatures and long hours of daylight drive American consumers to partake in a number of outdoor activities. In this post, Experian Simmons provides a deeper understanding of current trends and behavioral tendencies surrounding these activities, including vacation plans and popular summer destinations.
- The top three most-visited travel websites are MapQuest, Google Maps, and Expedia, respectively.
- Five percent of Americans own a vacation/weekend home, and three percent rent one.
- During the last three years, seven percent of Americans have taken a cruise ship vacation, and two percent of the 18+ American population took two or more cruises.
- The Bahamas and Mexico are American’s two favorite cruise destinations, and Carnival and Royal Caribbean are the two most-favorite cruise lines, respectively.
Source: Experian Simmons National Consumer Study, Fall 2008, Full Year
