Jul 21 2009
Sometimes It’s The Little Things That Count
I recently was taking a look at some email registration pages out there when I came across a nice little email registration feature that The Puma Store uses on their site.
In the lower right hand corner of their home page, an email subscription box awaits your email address. Once the address is submitted, a good looking registration page appears in a dialog box for the user to enter more details. After filling out that information, the user is sent back to the home page. The cool thing about Puma’s design is that after signing up for email, the area where the subscription field resided now displays a simple line of text, saying “Thank you for signing up!”
Not only does this give users a warm and fuzzy feeling, it allows the brand to start the online conversation by acknowledging that the user did something a few seconds before. The user is aware that their information has been received, and conveys a level of technological intelligence that hopefully will continue throughout the customer relationship. All in all it’s a pretty cool idea that might be worth a look for other brands.
I do like the fact that this is really smooth, so user-experience for this sign-up is great. The only trouble, is that there’s no dpa statement, no terms and conditions etc.
Also, there’s not really any insight into the benefits of signing up, and what prospects can expect to receive from Puma, so i agree with your points, but i do think there are a lot of other companies out there that are doing this more thoroughly.