The highly-anticipated 2009 NFL Season is now upon us. With free agency and today’s transient popluation, many fans show their allegiance to specific players rather than teams – and over the past years their loyalties have poured into their fantasy football leagues.

Experian Simmons reviewed data from its Spring 2009 National Consumer Study/National Hispanic Consumer Study to gain insight on Americans who play in fantasy sports leagues. For this report, this consumer is defined as being very or somewhat interested in the NFL and having participated in a sports fantasy league in the last 12 months. Certain trends were uncovered specific to this group, including:

• Fans that work full-time and are employed by others are the Americans most likely to have participated in a fantasy sports league during the last 12 months.
• Those who are most likely to have participated in a fantasy sports league are between the ages of 18 and 44; and close to a third of them are between 25 and 34 years old.
• They are most likely to have never been married.

• More of these Americans live in the Midwest in a residence they own rather than rent. Furthermore, they are most likely to live in a house rather than in a condominium/co-op/apartment or mobile home.
• These consumers are so tech-savvy that their friends turn to them for advice on electronic equipment and are 80% more likely than the average adult to be electronic product trendsetters.
• According to Experian Hitwise, Yahoo! Sports Fantasy Football is the number one website these Americans visit for their fantasy football needs – making up about half of the total visits to this custom category.

Source: National Consumer Study/National Hispanic Consumer Study Spring 2009 Full Year

Tags: consumer profile, demographics, football, Know Your Personas, NFL, simmons, who plays fantasy football

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