Nov 11 2009
Candy Consumers in America
With the winter holiday season heading our way, candy consumption will surely rise. Experian Simmons reviewed data from its Spring 2009 Kids Study: Full Year and its National Consumer Study to gain insight on Americans who are most likely to consume candy, as well as what types of candy they prefer. Key findings from the analysis include:
- Seventy-five percent of all U.S. Adults say they eat chocolate or hard candy.
- Ninety-six percent of American children ages 6 to 11 say they eat chocolate or hard candy with little difference across age groups. Older kids, though, indulge more frequently than their younger friends.
- Specifically, kids ages 10 and 11 are 16 percent more likely than the average kid to say that they eat 6 or more servings of candy per month. Young children ages 6 and 7 who are most reliant on their parents for their candy supply are the least likely to have 6 or more servings a month.
- The most liked brands differ greatly by age group, with 5th Avenue as the top choice for children that are 6 and 7 years of age, Nutrageous for 8-9 year olds and Nestle Treasures for children ages 10 and 11.
