Comments on: Managing Email Subscriber Expectations During The Holidays

By: Anna

Anna — Tue, 08 Dec 2009 12:19:44 +0000

Great email, but they suffer from the phenomenon of over-exclaiming. All but one of their paragraphs ends in an exclamation mark – leaving the subscriber bereft of endorphins by the end.

By: Managing Subscriber Expectations During the Holidays | Product Launch, Email Marketing Blog

Fri, 20 Nov 2009 00:44:43 +0000

[...] an excellent post on managing subscriber expectations during the holidays today on the Email Responsibly [...]

By: Rick Braddy

Rick Braddy — Fri, 20 Nov 2009 00:35:24 +0000

Excellent suggestion. Setting expectations ahead of the holiday also serves as a “first hint” as to what’s coming – always a good first step in any email campaign.

Thanks!

Best,

Rick

By: Jordan Lane

Jordan Lane — Thu, 19 Nov 2009 17:49:20 +0000

Hi Jim –

Thanks for your comments. Let’s see if subscriber notifications like this become more popular this holiday season and beyond.

Best regards,

Jordan

By: Jim

Jim — Thu, 19 Nov 2009 15:09:06 +0000

Hi Jordan,

Interesting post. After reading it I decided to append to it and ponder what I call the “throttle back option”. Love to read your comments on the post here:
http://www.theemailguide.com/blog/2009/11/the-throttle-back-option/

Regards,
Jim Ducharme
Editor
TheeMailguide.com/blog