Travel tends to peak during the holiday season and late winter months.  But given the state of our economy and financial changes that have occured over the last year, how have American’s travel habits shifted? A review from the Experian Simmons Summer 2009 and Summer 2008 full-year National Consumer Studies shows that domestic vacation travel is slightly down in comparison to years past. Key trends and statistics include:

• Over the past year, all modes of transportation, except for buses, have seen a decrease in the percentage of vacationing Americans using them for travel. This likely due to the fact that fewer Americans are vacationing away from home.

• Thirty-two percent of Americans who vacationed domestically within the last 12 months are enrolled in at least one frequent flyer program.
• Southwest tops the list of airline companies on which domestic vacationers flew during the last 12 months.
• The South Atlantic region is the top domestic destination among Americans who traveled for vacation in the last year, followed by the Pacific and Mountain states. Fewer than 10% of American vacationers traveled to New England last year.

Tags: behaviors, demographics, Know Your Personas, simmons, tourism, tourism trends, travel, vacation, where do people travel

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