Jan 05 2010
Please Pause My Email
We have all experienced those times when you go on vacation only to return to an inbox that resembles a wasteland of outdated offers, now-irrelevant messages, and other cyber waste.
DailyCandy has a pretty cool feature to help avoid this mess altogether. They offer a feature where subscribers can pause their email subscriptions for a given duration of time. This is kind of like putting your postal mail delivery on hold while you are on vacation or suspending newspaper delivery (for those who still get a newspaper delivered!). Of course, this technology lends itself better to those senders who email daily, just like the USPS or newspaper companies.
This feature looks to be a win-win because:
- Subscribers have more control over their email, maintain cleaner inboxes and have a positive brand experience with the sender.
- The sender saves money by sending less email (that would not have been viewed anyway).
- The sender mitigates potential bounce removes.
Nice!
A great idea but I it would certainly be quite a bit of hassle to go around all of the newsletters I’m signed up to. Still I guess for the more frequently received ones it is something I’d consider using.
Nice idea, but woefully impractical. There should be a standard protocol for managing email subscriptions, so this can all be done from the mail client.