Feb 02 2010

Email Marketers Lending A Hand to Haiti

Published by Jordan Lane at 10:22 pm under Industry Trends

It is refreshing to see how many companies and email marketers have forgone their normal creative and rigorous mailing schedules to assist with earthquake relief in Haiti. Some organization simply added a link or image asking for help, while others dedicated entire emails and product lines to help Haitians in need. Over the past few weeks there have been a variety of help Haiti emails. Organizations such as Omaha Steaks, Coldwater Creek, Buy.com, Ralph Lauren, Sport Chalet, Overstock.com plus many more have shown their support.

Here are some creative and subject line examples:

Coldwater Creek
Subject Line: Join us in Haiti’s recovery effort.

Sport Chalet
Subject Line: Haiti Relief – Donate your shoes


Ralph Lauren
Subject Line: Join The Global Relief Effort For Haiti



 

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2 responses so far

2 Responses to “Email Marketers Lending A Hand to Haiti”

  1. Alex Volocaruon 03 Feb 2010 at 11:18 am

    Hello Jordan,

    Another example.. from Romanian Red Cross http://www.flickr.com/photos/advolocaru/4296538529/

    Kindest regards,
    Alex

  2. Jordan Laneon 12 Feb 2010 at 1:04 pm

    Excellent example Alex! It is great to see such a global effort to help those in need. Thank you for sharing.
    - Jordan Lane

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