Let’s say you have an upcoming vacation or trip and want to plan accordingly. So you subscribe to a million different email lists related to travel, including airlines, cruise ships, travel destinations etc. Then your trip is canceled or delayed. Boo!

Typically you have three email options

1. Ignore the travel emails in your inbox and become inactive.
2. Go through the tedious unsububscribe process or simply hit spam on all the emails that you signed up for and no longer want.
3. Periodically open the emails and dream about the vacation that might not happen.

Recently I saw an unsubscribe page from a company called Vacations To Go that offers a nice fourth option for the discerning email traveler. They offer an option to suspend your current subscription and then choose a month when the subscription will restart. Vacations To Go also offers a frequency option of once a week, once a month, and every two months. This is smart – especially in the fickle and highly competitive travel industry.

Here is the opt out/out down page from Vacations To Go:

What other creative opt-downs have you seen?

Tags: delay email, email frequency, freeze email, opt down, suspend account, travel, travel emails, vacation email

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