Jun 18 2010
Give Your Emails Some Personality
For many email marketers the number one goal of an email is to generate revenue. Occasionally, though, it is nice to mix things up and send a message that is less about sales and more about relationships.
Passing along a funny story or telling your subscribers more about who you are as a company is a great way to build brand loyalty that can pay off in the long run. Your subscribers might be interested in hearing more about your employees, the city your business is in, about the models you use in your emails, etc. The trick is giving them something to talk about.
Here are two great examples. The first is from Eddie Bauer — they introduce their company dog, Eddie, and talk all about him on their Facebook page.
The second is from TheLadders.com, whose email is all about the company and includes pictures. The subject line of this email is simply “Photos of us.”
[...] Jordan Lane wrote a blog post about inserting personality into emails in an attempt to get subscribers more engaged and give them [...]