Sport Chalet Horizontal Email

One of the keys to rising above the crowd in email creative is innovation. If an email contains a clear message and a unique design, its chances at being effective increase considerably. One such innovation, developed by the Experian CheetahMail Creative Services Team, is the horizontal email, and the results have been overwhelmingly positive and profitable for our clients.

We asked three of our expert designers to share their theories on why horizontal layouts work, and what other best practices and tricks of the trade they incorporate into their creatives to bolster their performance.

Sport Chalet Horizontal Email

Senior Graphic Designer Roald Ansano recounts his inspiration for the unique layout:

“The first time I realized the potential of horizontal designs I was reviewing a retail client’s summer campaign. It was designed like a wide postcard, with products you could scroll left to right to look at. If the same products had been laid out in a normal template, I would’ve just scrolled up and down, out of habit. But I was already doing something different from the norm, so it kept me interested.”

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