Email Responsibly is written and managed by members of the Experian CheetahMail marketing, strategy, client service, creative, analytics, and privacy teams. Our goal is to provide the email marketing industry with fresh news, commentary, trends, reviews, and advice from our team of responsible email marketing gurus.

The members of our team include:

Ben Alschuler (Boston, MA) – Ben administers the site as well as posting on a wide variety of newsworthy topics, focusing on trends in email, the media, and marketing as a whole.

Natalia Rybicka (New York, NY) – Natalia, our resident email psychologist, asks the important questions and taps into the collective email marketers’ subconscious.

Erin Geoghegan (New York, NY) – Giving a voice to the people, Erin takes a closer look at the marketer-customer dynamic and tries to uncover tips for delivering better campaigns.

Yvette Mitchell (Los Angeles, CA) – Yvette reflects on her experience with clients in the finance, credit, retail, and CPG industries, delivering fresh insight on the latest in email.

John Malangone (New York, NY) – John takes copious notes on which techniques garner successful results for his global clients, then shares his findings with the rest of us.

Ashley Johnston (New York, NY) – When she’s not busy raiding the sugar candy from the vending machine, Ashley checks in with her views on the evolution of the industry and what’s next for email marketers.

Ben Isaacson (San Diego, CA) – Our resident Privacy & Compliance Leader lends us his thoughts on how to use data responsibly and in accordance with national and international regulations.

Nancy Shaver (Portland, ME) – An experienced analytics guru, Nancy scours the depths of marketing data to find the hidden value in campaigns and optimize contact strategies.

David Scrim (Chicago, IL) – As a regular site contributor, David takes a closer look at the numbers to determine how marketers can better deliver campaigns that hit their target.

Alyssa Nahatis (New York, NY) – If this blog were a deliverability dojo, Alyssa would be the sensei and we’d all be her best pupils. She shares her black-belt level deliverability tips with us (to be used only for self-defense, of course).

Jordan Lane (Los Angeles, CA) – As an email jack-of-all-trades, Jordan digs deep into his bag of tricks to help marketers maximize their email marketing programs.

Steve Sharp (New York, NY) – With an eye for detail and a flair for the dramatic, Steve uses his Jedi mind tricks to create innovative email designs.

David Kepets (New York, NY) – It’s always sunny in the land of David Kepets, where email campaigns come to life through the magic of Photoshop.

Kelly Hogan (New York, NY) – No need to fear, with Kelly as our pilot, we can best circumvent turbulence and successfully navigate through the ever-changing world of email deliverability.

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