Dec
18
2008
To this day, a great deal of teenage culture remains unchanged. For example, teenagers still face the same growing pains and social acceptance issues; and they still spend their money on clothes, video games and music. But, the evolution of the world around them has also caused a number of significant shifts in behavior that marketers should be aware of. Today’s teen population has access to so much more technology and information than it did 10 years ago, leading to the following trends and inclinations:
Teens go online to communicate – of online activities done in the last 7 days, communications, like IM and email, top the list, and are followed by playing/downloading games and music.
More teens now have cell phones – the cell phone industry has seen rapid growth, with cell phone usage among teens going from one-third ownership in 2003 to two thirds ownership in 2007. Read More »
Oct
16
2008
As marketers, we all know the importance of segmenting our customers based on their key demographics, behaviors, attitudes, and affinities. But exactly who are these anonymous people we bucket into groups of hundreds, thousands, or even millions?
To help shed some light on what your customers look like and how they act, we proudly present “Know Your Personas,” a regular feature highlighting key customer groups to consider in your marketing strategy. This data appears courtesy of our friends at Experian Consumer Research, the home of Simmons.
The Multi-Channel Shopper is defined as ‘someone who shops and buys in more than one retail channel – online, catalogs, in-store, mail, phone.’ For this episode of Know Your Personas, we’re exploring what makes up today’s multi-channel shopper – specifically who these important consumers are, where they shop, and their attitudes about shopping to help you reach them more effectively.
Read More »
Aug
20
2008
As marketers, we all know the importance of segmenting our customers based on their key demographics, behaviors, attitudes, and affinities. But exactly who are these anonymous people we bucket into groups of hundreds, thousands, or even millions?
To help shed some light on what these customers look like and how they act, we proudly present “Know Your Personas,” a regular feature highlighting key customer groups to consider in your marketing strategy. Lucky for you, we have some nice data points courtesy of our friends at Experian Consumer Research, the home of Simmons.
For our first installment of Know Your Personas, we’re examining four shades of “green” customers — that is to say, segmenting your customers according to how eco-conscious they are.
Read More »
To this day, a great deal of teenage culture remains unchanged. For example, teenagers still face the same growing pains and social acceptance issues; and they still spend their money on clothes, video games and music. But, the evolution of the world around them has also caused a number of significant shifts in behavior that marketers should be aware of. Today’s teen population has access to so much more technology and information than it did 10 years ago, leading to the following trends and inclinations:
