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	<title>Email Responsibly</title>
	<link>http://www.emailresponsibly.com</link>
	<description>Taking a closer look at the world of email marketing.</description>
	<lastBuildDate>Mon, 30 Jan 2012 21:36:10 +0000</lastBuildDate>
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		<title>A CheetahMail New Years’ Resolution: Giving Up Email Append</title>
		<description><![CDATA[Ten years ago in December of 2001, I coordinated an initiative with many of the leading email service and data providers to agree upon “Best Practices for Email Append” under the auspices of the Association for Interactive Marketing (a former subsidiary of the DMA).   At the time, my thought was that since few offline marketers [...]]]></description>
		<link>http://www.emailresponsibly.com/2012/01/18/a-cheetahmail-new-years-resolution-giving-up-email-append-2/</link>
			</item>
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		<title>2011 Holiday Season Email Snapshot</title>
		<description><![CDATA[As we wave goodbye to another holiday season, email marketers can be optimistic that 2012 will be another year of email-generated revenue and digital marketing cheer. Analysts at Experian CheetahMail took a snapshot of the season to put the very busy (yet very rewarding) term into perspective, comparing it to the 2010 holidays. Findings include: [...]]]></description>
		<link>http://www.emailresponsibly.com/2012/01/05/2011-holiday-season-email-snapshot/</link>
			</item>
	<item>
		<title>Hotmail gets tough on Graymail</title>
		<description><![CDATA[Hotmail has recently been in the news for improving their users’ Inbox experience, enhancing tools and improving their filters. More specifically, Hotmail is trying to combat “Graymail”  or all of the newsletters, offers, social network website emails, and other email communications many sign up for and are no longer relevant to you but keep getting [...]]]></description>
		<link>http://www.emailresponsibly.com/2011/12/22/hotmail-gets-tough-on-graymail/</link>
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		<title>More emails are sent in the morning, yet more consumers respond in the afternoon</title>
		<description><![CDATA[Similar to the 2010 holiday season, 78% of holiday email campaigns are being sent between midnight and noon (compared to 77% in 2010).  Is this the best time to send? A recent Experian CheetahMail analysis indicates that it is probably not. Lunchtime and afternoon hours present good opportunities to remind customers of deadlines and key [...]]]></description>
		<link>http://www.emailresponsibly.com/2011/12/20/more-emails-are-sent-in-the-morning-yet-more-consumers-respond-in-the-afternoon/</link>
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		<title>Video in Email – Why, When and How?</title>
		<description><![CDATA[It’s not too late to include video in your email campaigns this holiday season. Video in email gives marketers a chance to express their creativity while providing relevant and highly engaging content, but do you know how to optimize, or even execute on, this powerful tactic? Experian CheetahMail and Liveclicker, a comprehensive video commerce solution that [...]]]></description>
		<link>http://www.emailresponsibly.com/2011/12/13/video-in-email-%e2%80%93-why-when-and-how/</link>
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