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	<title>Email Responsibly</title>
	<link>http://www.emailresponsibly.com</link>
	<description>Taking a closer look at the world of email marketing.</description>
	<lastBuildDate>Wed, 10 Mar 2010 20:55:09 +0000</lastBuildDate>
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		<title>Insights on Mobile Consumers</title>
		<description><![CDATA[Nine in ten U.S. adults today use at least one mobile device. Mobile phones have truly become an essential part of consumers&#8217; every day lives, and email marketers can easily capitalize on this immense market if they plan and segment their campaigns strategically. Recently released consumer reseach from Experian Simmons reveals the following key trends that [...]]]></description>
		<link>http://www.emailresponsibly.com/2010/03/10/insights-on-mobile-consumers/</link>
			</item>
	<item>
		<title>&#8220;Mad Libs&#8221; Registration Forms Help Fill In the Blanks</title>
		<description><![CDATA[Many of us remember Mad Libs. But how many of us knew that Mad Libs style registration processes can increase form completions?
For those not familiar, Mad Libs are books that have a short story on each page, but with many of the key words replaced with blanks. Beneath each blank is a category, such as [...]]]></description>
		<link>http://www.emailresponsibly.com/2010/03/05/mad-libs-registration-forms-help-fill-in-the-blanks/</link>
			</item>
	<item>
		<title>Unsolicited Commercial Email Is Still Spam To Me</title>
		<description><![CDATA[There really is a baby in that bath water.
I’ve never used that idiom before, but in this case, I feel compelled to use it in response to an article in BtoB Magazine that actually promotes the use of unsolicited commercial email (UCE). In the article, Gary Halliwell, CEO of NetProspex, says that &#8220;there’s nothing prohibiting a [...]]]></description>
		<link>http://www.emailresponsibly.com/2010/03/03/unsolicited-commercial-email-is-still-spam/</link>
			</item>
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		<title>Are Email Demographic Forms Too Intrusive?</title>
		<description><![CDATA[Email marketers are hungry, sometimes starving, for subscribers&#8217; personal information. But the question must be asked: how much is too much on a demographic form? And how/when do you ask subscribers for more information in a way that they will actually respond positively?

I recently saw a great example from Rubio&#8217;s Fresh Mexican Grill showing how to [...]]]></description>
		<link>http://www.emailresponsibly.com/2010/02/25/are-email-demographic-forms-too-intrusive/</link>
			</item>
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		<title>Our &#8220;2010 Digital Marketer&#8221; Shows Who&#8217;s Boss (Hint: It&#8217;s You)</title>
		<description><![CDATA[Today, Experian Marketing Services is proud to release our latest report, the 2010 Digital marketer: Benchmark and trend report. Looking at the data contained within the report, there is certainly a lot of information for email marketers to chew on. 
For the loyal readers of Email Responsibly, I thought I&#8217;d add some of my thoughts [...]]]></description>
		<link>http://www.emailresponsibly.com/2010/02/23/our-2010-digital-marketer-shows-whos-boss-hint-its-you/</link>
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