Email Responsibly » behavioral tracking http://www.emailresponsibly.com Taking a closer look at the world of email marketing. Mon, 30 Jan 2012 21:36:10 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 10 Questions To Ask Yourself This Privacy Day http://www.emailresponsibly.com/2010/01/28/10-questions-to-ask-yourself-this-privacy-day/ http://www.emailresponsibly.com/2010/01/28/10-questions-to-ask-yourself-this-privacy-day/#comments Thu, 28 Jan 2010 14:56:15 +0000 Ben Isaacson http://www.emailresponsibly.com/?p=2362 Last year on Data Privacy Day, I offered our readers a list of The Top 10 Things An Emailer Should Never Do. This year, I’m paying tribute to Data Privacy Day in a slightly different way — I’m asking that email marketing leaders take a few moments to consider these thought-provoking privacy topics for further consideration. Keep in mind, these are open-ended questions and don’t necessarily have one right or wrong answer.

Top Ten Email-Related Privacy Questions for 2010:

  1. If you knew who, or how many, of your email subscribers were also Facebook, Myspace, Twitter or other social networking ‘friends’ or ‘followers’, how would you communicate with them differently?
  2. Have you considered the potential synergy of using email behavioral tracking information to drive online advertising media buying efforts?
  3. Are you tracking email acquisition sources or other user attributes to identify patterns and reduce recipient abuse complaints?
  4. Will your users perceive a potential benefit or be turned off if you collect more demographic or lifestyle information via acquisition or preference center pages?
  5. Is it time your privacy policy was updated?
  6. Do you reference your data services providers (such as your ESP) in your privacy policy and indicate how subscriber and website visitor data is being tracked and used?  Email privacy@cheetahmail.com for a copy of a full compliance briefing guide on this topic.
  7. Do you enable third party cookies to be used on your website for advertising purposes, and if so, is there a section in your privacy policy or elsewhere explaining how users can opt-out from receiving these cookies?  For more information on this topic, please refer to these cross-industry guidelines.
  8. Have you ever thought about how email traffic drives your competitors’ website activity and how it could improve your own email relevance?  (Yes, this is a shameless plug for our sister company, Experian Hitwise, and it has little to do with privacy, but it’s still worth considering!)
  9. Have you ever referenced or referred subscribers to the Privacy Policy or User Policy Guide of your ESP to provide educational information on how your ESP uses client data?
  10. Do you know your company’s Chief Privacy Officer or other privacy affairs representative?  Isn’t it time you did? :)

For more information on Data Privacy Day, we encourage you to visit the official Data Privacy Day 2010 website.  To discuss any of the above questions or others you have about privacy in general, email privacy@cheetahmail.com.

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