I love my birthday. I admit it. I look forward to it every year. I like the cards I get from family and friends. I like the coupons I get from my local restaurant. I even like the birthday card I get from my dentist.

Studies show that I am not alone.

A new white paper from Experian Cheetahmail, The birthday and anniversary report: Benchmark data and analysis for email marketers, illustrates the impact that birthday and anniversary emails can have on your email program.

There are a number of key findings within the report, including the following:

• Total open rates for birthday and anniversary campaigns are 3 times higher than those of mass promotion mailings.
• Transaction rates are five times higher for birthday and anniversary emails than they are for bulk campaigns.
• Birthday mailings sent to all subscribers with known birthdays pull much higher transaction rates and revenue per email than those sent only to select or loyalty members.

I don’t know about you, but on my birthday, I want to be a bit extravagant and spend some money on myself, on decorating my home, or on a good time with some friends!

Here are a few examples of birthday/anniversary emails that have really caught my interest:

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Just in time for the holidays, our friends at Experian Marketing Services have produced a valuable new research report packed with useful tips and insight for maximizing holiday marketing strategies this year. So what do we expect to see this holiday season in respect to the email marketing industry’s performance? The 2009 holiday marketer: Benchmark and trend report has some interesting points well worth your consideration, especially for all of you email marketers out there looking to gain an edge on the competition this winter.

Taking a look at the data from the report, there are a number of relevant tidbits that merit a quick shout-out:

• Email’s “eco-friendly” reputation may not hold as much sway with environmentally-conscious customers as you thought, so don’t cancel the print catalogs just yet.
  “Surprising to many, Behavioral Greens, which are the group of consumers that are most green aware according to Experian Simmons, account for nearly half of all catalog purchases.”
• Shorter really is sweeter when it comes to email subject lines during the holidays.
  “All industries with the exception of consumer products and services experienced the highest open rates when using subject lines of 25 characters or less last year.”

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In the new 2009 Digital marketer: Benchmark and trend report, Experian CheetahMail explores trends and tactics utilized by the industry’s largest emailers. The data collected in this report comes from a client survey taken in April 2008. Be sure to have a look at the report to see what’s happening in the world of email and beyond.

Let’s see if you can guess the result of one of the questions asked in the survey regarding email marketing.

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