I love my birthday. I admit it. I look forward to it every year. I like the cards I get from family and friends. I like the coupons I get from my local restaurant. I even like the birthday card I get from my dentist.

Studies show that I am not alone.

A new white paper from Experian Cheetahmail, The birthday and anniversary report: Benchmark data and analysis for email marketers, illustrates the impact that birthday and anniversary emails can have on your email program.

There are a number of key findings within the report, including the following:

• Total open rates for birthday and anniversary campaigns are 3 times higher than those of mass promotion mailings.
• Transaction rates are five times higher for birthday and anniversary emails than they are for bulk campaigns.
• Birthday mailings sent to all subscribers with known birthdays pull much higher transaction rates and revenue per email than those sent only to select or loyalty members.

I don’t know about you, but on my birthday, I want to be a bit extravagant and spend some money on myself, on decorating my home, or on a good time with some friends!

Here are a few examples of birthday/anniversary emails that have really caught my interest:

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