The holidays are a time of goodwill, cheer, and full email inboxes. During this time of year, many email marketers struggle to find the correct balance between sending too many emails during the holidays (and therefore experiencing high unsubscribe and abuse complaints) and not sending enough emails (and seeing stagnant sales as a result). I recently saw a Zappos.com campaign that does a great job at helping to solve this issue – they notified their email subscribers about what they can expect to see in their inbox from Zappos.com this holiday season.

This fresh yet simple email explains when Zappos.com will begin their increased holiday email schedule. It also explains on which days the subscriber should expect to receive emails, and then reminds the subscriber to keep Zappos.com in mind for their gift purchasing needs.

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