Aug 24 2009
Polaroid & Urban Outfitters: An Email to In-Store Photo Odyssey
This past Thursday I received an email from Urban Outfitters made me positively giddy with excitement.
Much to my delight, the email explained that Urban Outfitters was promoting an exclusive partnership with The Impossible Project, a group dedicated to preserving the legacy of Polaroid film. Best of all, the email explained that the two entities’ interests would culminate in a series of limited in-store sales of the last remaining Polaroid cameras and film, rescued from the last Polaroid factory in the Netherlands. What a coup! Best of all, I learned that the somewhat secret sale was taking place the following day, just across the Charles River in nearby Cambridge.
And thus my fate had been decided: I would use the information gleaned from this informative in-store promotion email, venture towards Harvard Square during my lunch break, and return only after acquiring my very own special edition Polaroid camera and film.
But why describe a memorable experience in simple words when a set of photos could explain it even better? Let’s see how it all went down!




