Email marketers, from the novice to the expert, should always be looking for ways to touch their subscribers in a positive and effective way. There are a plethora of complicated and expensive ways to do this, including purchasing expensive lists and list building services, creating fancy and complex mailing campaigns, and generating robust and often overbearing reporting.

But as helpful as these higher-level endeavors might be, one should never neglect the low hanging email marketing fruit. This fruit will not only provide no-to-low cost wins, but also offer insight that neither breaks the budget nor strains the eyes.

Several simple email strategies include the following:

Read More »