So you or your organization has a Twitter account. Great! But you might have a question or two that needs answering before you can really create synergy between your email program and Twitter.

Here are some common questions email marketers may have about promoting Twitter:

• How do I entice my customers, potential customers and other interested individuals to follow me?
• Is my organization struggling with how to promote our Twitter presence?
• I know that a great way to promote our Twitter account is using email. But what should the email look like?
• What should my email subject line be?
• Should I include an offer? If so, how will the offer work?
• Why would someone want to follow me on Twitter?

These are all valid questions and concerns worth considering before diving into Twitter promotion.

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