To the chagrin of Dallas Cowboys fans everywhere, the Minnesota Vikings recently advanced in the NFL playoffs. A friend of mine is a diehard Vikings fan and received the email below just as the game ended. (For the record, I verified that my friend is not a bandwagon jumper or Favre follower – but is a 100% certified and valid Vikings fan.)

NFL shop.com did a great job with not only the creative, but the subject line, the time they sent the email, and the segmentation. As far as I can tell only those with a preference set as being a Viking fan received this email.

The subject line was: Your Minnesota Vikings Just Won – Order Now & Get Free Shipping Over $75

The highly-anticipated 2009 NFL Season is now upon us. With free agency and today’s transient popluation, many fans show their allegiance to specific players rather than teams – and over the past years their loyalties have poured into their fantasy football leagues.

Experian Simmons reviewed data from its Spring 2009 National Consumer Study/National Hispanic Consumer Study to gain insight on Americans who play in fantasy sports leagues. For this report, this consumer is defined as being very or somewhat interested in the NFL and having participated in a sports fantasy league in the last 12 months. Certain trends were uncovered specific to this group, including:

• Fans that work full-time and are employed by others are the Americans most likely to have participated in a fantasy sports league during the last 12 months.
• Those who are most likely to have participated in a fantasy sports league are between the ages of 18 and 44; and close to a third of them are between 25 and 34 years old.
• They are most likely to have never been married.

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