Recently I decided to purchase running shoes, so I went to my neighborhood Big-5 (Big-5 is a sporting goods store located in the Western US) and bought shoes. During the transaction the sales person on the floor also managed to obtain my email address.

The conversation went like this:

Salesperson: Here is the size 11 you had asked for.
Me: Thanks.
Salesperson: Do you use email?
Me: Yes.
Salesperson: Would you like to sign-up for our email program and get 10% off?
Me: Sure.
He hands me a pen and a sign-up form and continues talking.
Salesperson: Email is great because we save money by sending less mailers and we can pass those savings onto our customers. You will receive your welcome email and 10% off coupon in about 24 hours.
Me: Great.

I scribbled my email address on the form and handed it back to the salesperson.

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