Free shipping is a vital topic of consideration for most businesses, as it often involves the business itself incurring the associated, and often expensive distribution cost. To help you decide if free shipping offers are right for your organization, Experian CheetahMail has produced a new white paper exploring the issues related to free shipping.

As part of our research for this white paper, we conducted a study posing the following questions to email marketers:

• Are more companies deploying free shipping emails?
  On average, about 50% of mailers were offering free shipping in Q1 2009, representing a slight increase from the 48% we saw a year earlier. This percentage rose significantly in the 4th quarter of 2008, with some 60 to 65% of mailers using a free shipping offer for holiday sales.

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