Looking at data provided by Experian Hitwise, we can confidently say that the email channel has lots of traction with some of the most sought-after consumers in the country.

If you follow media news, chances are you’ve heard the expression “coveted demographic” used to refer to a particular audience segment that most advertisers wish to target. Often times, TV networks, magazines, websites, and movie studios tout their “coveted demographics” to give the impression that advertisers are only an ad placement away from reaching the hearts (and wallets) of the free-spending masses.

But what about email? Does the email channel reach these “coveted demographics?” A quick look at the data indicates that yes, email is a popular choice among consumers with the most spending power.

Of the top four Mosaic lifestyle groups that use email the most, three of them are what you would describe as upper-middle to high-end American consumers. In other words, a large proportion of email users have discretionary income to spend on the products and services of their choosing.

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