Let’s say you have an upcoming vacation or trip and want to plan accordingly. So you subscribe to a million different email lists related to travel, including airlines, cruise ships, travel destinations etc. Then your trip is canceled or delayed. Boo!

Typically you have three email options

1. Ignore the travel emails in your inbox and become inactive.
2. Go through the tedious unsububscribe process or simply hit spam on all the emails that you signed up for and no longer want.
3. Periodically open the emails and dream about the vacation that might not happen.

Recently I saw an unsubscribe page from a company called Vacations To Go that offers a nice fourth option for the discerning email traveler. They offer an option to suspend your current subscription and then choose a month when the subscription will restart. Vacations To Go also offers a frequency option of once a week, once a month, and every two months. This is smart – especially in the fickle and highly competitive travel industry.

Here is the opt out/out down page from Vacations To Go:

What other creative opt-downs have you seen?

We have all experienced those times when you go on vacation only to return to an inbox that resembles a wasteland of outdated offers, now-irrelevant messages, and other cyber waste.

DailyCandy has a pretty cool feature to help avoid this mess altogether. They offer a feature where subscribers can pause their email subscriptions for a given duration of time. This is kind of like putting your postal mail delivery on hold while you are on vacation or suspending newspaper delivery (for those who still get a newspaper delivered!). Of course, this technology lends itself better to those senders who email daily, just like the USPS or newspaper companies.

This feature looks to be a win-win because:

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