It seems like every holiday season we see companies explore new and creative ways to make their email campaigns stand out from the competition.

This year is proving to be no different. Recently Neiman Marcus Group has made its presence known in inboxes around the world by using large animated GIFs to capture user attention and generate response.

While this marks a new development for Neiman, who have traditionally featured static imagery in their emails, animated GIFs themselves have been around pretty much since the creation of World Wide Web.

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This week, Comedy Central adds some old-school creative flavor to their promotional messages for Important Things With Demetri Martin, a new hipster comedy show slated to precede The Daily Show with Jon Stewart on Wednesday nights. I make no apologies for being a huge Comedy Central fan, and this email pretty much embodies that spirit.

Simply put, this could be perhaps the greatest call-to-action in the history of email marketing. After all, who needs graphic arrows, underlined text, or colorful buttons when you could have an actual human being gesturing towards a clickable area with a classroom pointer? Jackpot! Even better, it takes you to a streaming video landing page just as the image leads you to believe.

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