Email Responsibly » Vikings email http://www.emailresponsibly.com Taking a closer look at the world of email marketing. Mon, 30 Jan 2012 21:36:10 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 Timely, Personalized and Appropriate Email – Go Team! http://www.emailresponsibly.com/2010/01/22/timely-personalized-and-appropriate-email-%e2%80%93-go-team/ http://www.emailresponsibly.com/2010/01/22/timely-personalized-and-appropriate-email-%e2%80%93-go-team/#comments Fri, 22 Jan 2010 20:24:16 +0000 Jordan Lane http://www.emailresponsibly.com/?p=2341 To the chagrin of Dallas Cowboys fans everywhere, the Minnesota Vikings recently advanced in the NFL playoffs. A friend of mine is a diehard Vikings fan and received the email below just as the game ended. (For the record, I verified that my friend is not a bandwagon jumper or Favre follower – but is a 100% certified and valid Vikings fan.)

NFL shop.com did a great job with not only the creative, but the subject line, the time they sent the email, and the segmentation. As far as I can tell only those with a preference set as being a Viking fan received this email.

The subject line was: Your Minnesota Vikings Just Won – Order Now & Get Free Shipping Over $75


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