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  • Jan 01, 2024
  • 3 minutes read

Is it time to give up ’email append’ yet?

Giving up “email append” can be a worthwhile New Year’s resolution for individuals and businesses. Email append refers to the practice of adding or appending email addresses to existing contact databases or customer lists based on other available information, such as names, phone numbers, or physical addresses. While it may seem like a convenient way […]

  • Jan 01, 2024
  • 3 minutes read

7 reasons email isn’t dead yet

The death of email has been predicted numerous times over the years, yet it continues to be a prevalent and effective communication channel. Despite the rise of various communication platforms and social media, email remains a fundamental tool for personal and business communication. There are several reasons why email has persisted and why the predictions […]

  • Jan 01, 2024
  • 2 minutes read

Unsubscribe confirmations: the final shot at getting readers back

Unsubscribe confirmations in online marketing refer to the process of confirming a user’s request to unsubscribe or opt-out from receiving further emails from a company or organization. When a subscriber clicks on the unsubscribe link or takes a similar action, they are typically directed to a confirmation page or receive an email asking them to […]

  • Jan 01, 2024
  • 3 minutes read

Single opt-in vs double opt-ins

In digital marketing, an email opt-in refers to the process by which individuals subscribe to receive emails from a company or organization. There are two main types of email opt-ins: single opt-ins and double opt-ins. Let’s explore each of them and the roles they play in digital marketing. A single opt-in is a straightforward process […]

  • Jan 01, 2024
  • 2 minutes read

Welcome emails: the overlooked part of your email funnel

Making a first impression is critical for brands as it takes forever to fix if you mess it up. The worst examples I’ve seen is when agencies want to cold pitch to land clients you something and they sign you up for their email auto-responders, so you receive their welcome email (and the rest of […]

  • Jan 01, 2024
  • 2 minutes read

Marketing cross-promotion inspiration

This is a reference library for myself with inspiration for cross-promotion done by brands that are updated as I discover examples worth bookmarking. Cross promotions are great in the digital world as you instantly get access to another audience rather than having to build it up slowly, like SEO, or spend loads of cash on […]

  • Jan 01, 2024
  • 1 minute read

AI prompt ideas to get better marketing images than stock photos

Not long ago, free do-as-you-want stockphotos were all the rage and revolutionized creatives used on blogs, ads, and all over the internet. But the generic garbage they replaced quickly became more of the same as everyone was using the same few images, making them lose their value. Today, that is being replaced by semi-wonky AI-generated […]